HOW HELPFUL CAN A CORPORATE DIGITAL MARKETING COURSE BE FOR YOU

Here at DARSHAN SONAR DIGITAL, we teach you all attributes in a Corporate Digital Marketing Course in Pune

Have You Ever Thought What Is “DIGITAL MARKETING”?

IF YES THEN NO PROBLEM OR IF NO THEN WE ARE HERE TO HELP YOU.

OVERVIEW OF DIGITAL MARKETING.

FIRST QUESTION IS WHAT IS DIGITAL MARKETING ?.

Digital Marketing is any kind of Marketing of products or services which involves digital technologies, like the Internet, also includes mobile phones, Display Marketing, and any other Electronic Appliances.

Digital Marketing Channels are totally based on the internet that can create, accelerate, and transmit the value of the product from producer to the customers by digital networks or the Internet.

OK OK OK… Let me explain it to you what is digital marketing in an easy way.

If we dissect the word “DIGITAL” we get a word “DIGIT” which not only means the numerical digit (0123…) that we think.

According to me In other words, in the world of digital marketing it means the total number of engagement that we get on our social website or any digital services we provide for example like how many users have visited your website, how many have seen your product, how much time they spend on the website, how many males and females of different age group had visited your website).

In short, you will get to know about everything that had occurred as well occurring on your website or any other digital services you provide.

So there are various aspects of digital marketing which includes,

  • SEO (SEARCH ENGINE OPTIMISATION)
  • GOOGLE ANALYTICS
  • WEBSITE AUDITING
  • GOOGLE ADSENSE
  • BLOGGING
  • SOCIAL MEDIA MARKETING

So let’s try to understand the benefits and importance of this topic one by one. In addition, try to understand what are they.

SEO (SEARCH ENGINE OPTIMISATION)

FIRSTLY let’s understand what is SEO?

here at Darshan Sonar Digital, We teach you the SEO as well as other attributes in Corporate Digital Marketing Course In Pune

SEARCH ENGINE OPTIMISATION (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of website on the web search engine.

It also refers to the improvement of Unpaid Results (Natural or Organic Results) It excludes direct traffic/visitors and paid placements

SEO targets different kinds of IMAGE SEARCH, VIDEO SEARCH, ACADEMIC SEARCH, NEWS SEARCH ETC ETC…

DIGITAL MARKETING COURSE IN PUNE

BENEFITS AND IMPORTANCE OF SEO

  • SEO improves your website and leads to better user experience
  • It is a primary source of leads
  • SEARCH ENGINE OPTIMISATION leads to a higher conversion rate
  • This increases brand credibility. In addition, increases brand awareness
  • SEO can be a long term business strategy. ETC ETC…

In Conclusion, this was all for SEO now let’s move on to the next topic GOOGLE ANALYTICS

GOOGLE ANALYTICS.

What is GOOGLE ANALYTICS?

It is a web analytics tool which was launched by google in 2005 which gives the analysis of website and tracks and report website traffic

GOOGLE after acquiring the developer URCHIN. Launched this service.

It is the most widely used web analytics service on the web. In addition, it provides an SDK which allows gathering data from iOS and ANDROID APPS.

It was stated that around 67% of the 10,000 most popular websites use GOOGLE ANALYTICS as their website analytics service.

google analytics reference

BENEFITS AND IMPORTANCE OF GOOGLE ANALYTICS

  • It automatic collect data, configure, process, as well as do reporting as well
  • You can create a customisation report as well
  • Google analytics can easily be integrated with other tools and platform
  • This tool has the ability to measure internal site research
  • It will help you to understand why users are bouncing off your website
  • To know the gender, age, interest, device. as well as the location of your audience
  • helps you to understand which social site to target
  • and the list goes on and on and on…

WEBSITE AUDITING

What is website auditing?

It is the full analysis of all the factors that affect the visibility in search engines.

This method gives complete insight on any website of overall traffic and individual pages

Website auditing is solely completed for “MARKETING” purposes

The tools in website auditing are SEO site checkup,

the ultimate goal of website auditing is to detect the weak points in Campaigns that affect website performance.

website auditing course in pune

IMPORTANCE OF WEBSITE AUDITING

  • Website Auditing service can improve your ROI, Security, Visibility
  • It will help you create the website in a better way. as well as, make Strategies on Online Market
  • This will help the users to find the content gap
  • It will help to improve the organic search visibility
  • website audit maximize the conversion rates of leads
  • it will help you to drop stronger contents.

BLOGGING

What is Blogging in digital marketing?

Blog Marketing is any process that publicises or advertise a website, business, brand as well as servises via medium of blogs.

Business blogging is a marketing technique that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.

IMPORTANCE OF BLOGGING.

  • Blogging drives organic traffic to your website
  • It increases your SEO as well as SERP rate
  • Position your brand as an industry leader
  • It develops better customer relationships
  • create opportunities for sharing

GOOGLE ADSENSE.

What is Google Adsense?

Google Adsense is a platform created by google for display network in which user can register his website or application and display the advertisers advertisment in it by adding adsense adsense script.

User can earn if an advertiser’s advertisement is clicked via users website/app on per click basis from the google AdSense platform monthly.

Google Adsense is a place where a company pay to have their website ranked at the top of the search results

google adsense

IMPORTANCE OF GOOGLE ADSENSE

  • It does not require any particular product for selling. However, you only need a website or a blog to make money from google ads
  • Google Adsense also offers the search options which make the user stick to the page or website
  •  you can manage your ads on various sites
  • Google Adsense allows for a great degree of customization of ads
  • It is absolutely free of cost. as well as it does not require a time investment.

SOCIAL MEDIA MARKETING.

What is Social Media Marketing?

It is the process of gaining website traffic or attention through social media sites

This is the process of creating content that you have made the context for social media platform in order to attract users views and sharing

Social media world changes faster than any other thing in the world

It includes different social media sites

  • Facebook
  • Instagram
  • Youtube
  • Pinterest
  • linked-in
  • Reddit etc…

Any marketing Service which involves social media in it is known as social media marketing

digital marketing course in pune

IMPORTANCE OF SOCIAL MEDIA MARKETING.

  • It helps to improve brand awareness
  • This platform is cost-effective. Above all, it has more conversion rates than other platforms
  • social media platforms helps with engagement with your customers
  • it helps to improve brand loyalty. In Addition, healthier customer satisfaction.
  • this platform helps us to increase traffic. In Addition, enhance SEO rankings. etc…

This is enough for today. However, I will make separate blogs on the above topics and elaborate properly.

CONCLUSION

These were the parts of digital marketing that I have explained above digital marketing can be very helpful for small business owners as well as for large scale owners as well

so at DARSHAN SONAR DIGITAL we teach you Corporate Digital Marketing course In Pune while working on live projects we cover each and every topic of digital marketing here

Corporate Digital Marketing Course is our main goal to teach in Pune

For digital marketing course, visit us https://darshansonardigital.com/

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admin October 15, 2019 0 Comments

How to speed up your website and Improve Conversion in 2020 | SEO Course in Pune

SEO course in Pune

Do you want to know how to optimize your web pages perfectly to speed up your website? You’re in the right place. Darshan Sonar Digital( SEO Course in Pune).

I want to make sure you have THE BEST info available on what you should do to BOOST YOUR WEBSITE which will improve your conversion rate in the world of SEO.

But first, let’s make sure we fully understand what is website loading time?-It is the overall time taken for the opening of your website or webpage in the browser.

According to data from Google’s page speed insights, a website performance monitor, a page’s bounce rate can increase from 9% to a whopping 38% if its page load time increases from just 2 seconds to 5 seconds. This is because of lots more people “bounce” from your website during that three-second delay.

Just a few extra seconds could have a huge impact on your ability to engage your site visitors and make sales. This means that having a fast site is essential — not just for ranking well with Google, but for keeping your bottom-line profits high.

Do you still think that speeding up your website isn’t that important?

Think again.

Have you ever clicked a result in Google and had the page take AGES to load?

If you’re anything like me, then you probably do the same thing every single time this happens: hit the back button and choose a different result.

Google knows that people do this, because slow‐loading pages are annoying, right?

The Factors which affects the loading time of your websites in 2019:- (SEO Course In Pune)

let’s get started. But what exactly does this ‘optimization’ process involve?

1.Minimize HTTP requests on your website

HTTP requests occur when your browser sends a “request” to your website’s server to access the information on a website or a webpage. Whenever a user visits a page on your website, your server gets this request and returns the files contained on that page to the user’s browser.

The most important thing is the user experience. It inspires visitors of your site, your blog, buys your products, or reach out for more information on your services.

The fewer HTTP requests a website has to make, the faster your site will load.

If you use Google Chrome, you can use the browser’s Developer Tools to check exactly, how many HTTP requests your site makes.

For this open your site in chrome and Right-click on the page you want to analyze, and click “Inspect,” then click the “Network” tab. (If you don’t see the “Network” tab, you may need to expand the Developer Tools sidebar by dragging the left border to the left.)

The “Name” column shows all of the files on the page, the “Size” column shows the size of each file, and the “Time” column shows how long it takes to load each file.

In the bottom left corner, you’ll also see the number of total requests the site makes.

Reducing this number of requests will speed up your site, look through your files and see if any are unnecessary.

2. Minify and combine your HTML, CSS, and JavaScript files.

Minification is the process of compression of your HTML, CSS and Javascript files which removes unnecessary characters, Whitespaces, and formatting in the source code. Doing it improves the overall site speed and accessibility, directly translating into a better user experience.

When you minify your website’s CSS, HTML, and Javascript files, you can save some valuable loading time of your site. 

These are extremely important files, as they determine your site’s appearance. They also add to the number of requests your site makes every time a user visits it.

You can reduce this number by “minifying” and combining your files. This reduces the size of each file, as well as the total number of files.

Since every unnecessary piece of code adds to the size of your page, it’s important that you eliminate extra spaces, line breaks, and indentation. This ensures that your pages are as lean as possible.

Combining files is exactly what it means, If your site runs multiple CSS and JavaScript files, you can combine them into one.

If your site is in WordPress then you can use the plugin W3 Total Cache.

Activate and install W3 total cache.

Go to -> General Setting option-> Under minify section enable the minify option.

Go to -> minify option-> JS minify settings: click enable and under CSS minify settings: click on enable which will automatically remove unnecessary data from CSS, JS, feed, page and post HTML.

If your site is in Plain HTML-PHP:

You can use the tool CSS Minifier. Visit the site, you will find the input CSS option in which you can paste your CSS file code and click on minify. On the right side, you will see the minified output of your file. Use the same procedure for JS and HTML files.

3. Use Gzip Compression

Gzip is a software application used for file compression which reduces the page size and ensures the faster loading of your website.

DSD gzip test
Gzip Test

How to enable GZIP?

If you are using the WordPress site, Use the plugin Wp Fastest Cache. Install and activate the plugin. Enable the Gzip option in settings.

If your site is in Plain HTML-PHP:

Enable Gzip compression via .htaccess file. Add below code to your .htaccess file :-

<ifModule mod_gzip.c>
mod_gzip_on Yes
mod_gzip_dechunk Yes
mod_gzip_item_include file .(html?|txt|css|js|php|pl)$
mod_gzip_item_include handler ^cgi-script$
mod_gzip_item_include mime ^text/.*
mod_gzip_item_include mime ^application/x-javascript.*
mod_gzip_item_exclude mime ^image/.*
mod_gzip_item_exclude rspheader ^Content-Encoding:.*gzip.*
</ifModule>

Save the .htaccess file and then revisit your webpage.

Check to see if your compression is working using the Gzip compression tool. If you are not using gzip compression, your webpages are likely slower than your competitors.

4. CDN

content delivery network or content distribution network (CDN) is a large distributed system of servers deployed in different locations to provide web content over a wide geographic area.

The idea is to offer several points of presence (PoPs) outside of the origin server. 

Without CDN : When a CDN is not used all content will be delivered by a single origin server no matter the geographical location of the request. This means that if an origin server is located in India users coming from both Australia and Canada will receive content from the same single location. This will have a significant effect on the overall loading time.

With CDN: When a CDN is used all content will be delivered by the closest POP from the geographical location of the request. This means that even if an origin server is located in Switzerland users from Australia and Canada will receive content from different locations. The shortened physical distance between the requesting location and responding CDN edge server significantly decreases the overall loading time.

You can use the tool Cloudflare which will integrate your website and it will improve your loading time significantly.

5.Image Optimization

Image compression is the process of reducing the size of your images without losing its quality resolution. It plays and important in loading time of your site.

I recommend you to optimize your site images before uploading it to your site. For this, you can use the plugin Tiny PNG.

Conclusion:

So next time before you go to check your site in google page speed insights keep the above steps in handy.

I m here to help you in performing practically all the SEO strategies under our corporate Platform of Digital Marketing Course in Pune. Darshan Sonar Digital


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admin October 14, 2019 0 Comments