Here at DARSHAN SONAR DIGITAL, we teach you all attributes in a Corporate Digital Marketing Course in Pune
Have You Ever Thought What Is “DIGITAL MARKETING”?
IF YES THEN NO PROBLEM OR IF NO THEN WE ARE HERE TO HELP YOU.
OVERVIEW OF DIGITAL MARKETING.
FIRST QUESTION IS WHAT IS DIGITAL MARKETING ?.
Digital Marketing is any kind of Marketing of products or services which involves digital technologies, like the Internet, also includes mobile phones, Display Marketing, and any other Electronic Appliances.
Digital Marketing Channels are totally based on the internet that can create, accelerate, and transmit the value of the product from producer to the customers by digital networks or the Internet.
OK OK OK… Let me explain it to you what is digital marketing in an easy way.
If we dissect the word “DIGITAL” we get a word “DIGIT” which not only means the numerical digit (0123…) that we think.
According to me In other words, in the world of digital marketing it means the total number of engagement that we get on our social website or any digital services we provide for example like how many users have visited your website, how many have seen your product, how much time they spend on the website, how many males and females of different age group had visited your website).
In short, you will get to know about everything that had occurred as well occurring on your website or any other digital services you provide.
So there are various aspects of digital marketing which includes,
- SEO (SEARCH ENGINE OPTIMISATION)
- GOOGLE ANALYTICS
- WEBSITE AUDITING
- GOOGLE ADSENSE
- SOCIAL MEDIA MARKETING
So let’s try to understand the benefits and importance of this topic one by one. In addition, try to understand what are they.
SEO (SEARCH ENGINE OPTIMISATION)
FIRSTLY let’s understand what is SEO?
here at Darshan Sonar Digital, We teach you the SEO as well as other attributes in Corporate Digital Marketing Course In Pune
SEARCH ENGINE OPTIMISATION (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of website on the web search engine.
It also refers to the improvement of Unpaid Results (Natural or Organic Results) It excludes direct traffic/visitors and paid placements
SEO targets different kinds of IMAGE SEARCH, VIDEO SEARCH, ACADEMIC SEARCH, NEWS SEARCH ETC ETC…
BENEFITS AND IMPORTANCE OF SEO
- SEO improves your website and leads to better user experience
- It is a primary source of leads
- SEARCH ENGINE OPTIMISATION leads to a higher conversion rate
- This increases brand credibility. In addition, increases brand awareness
- SEO can be a long term business strategy. ETC ETC…
In Conclusion, this was all for SEO now let’s move on to the next topic GOOGLE ANALYTICS
What is GOOGLE ANALYTICS?
It is a web analytics tool which was launched by google in 2005 which gives the analysis of website and tracks and report website traffic
GOOGLE after acquiring the developer URCHIN. Launched this service.
It is the most widely used web analytics service on the web. In addition, it provides an SDK which allows gathering data from iOS and ANDROID APPS.
It was stated that around 67% of the 10,000 most popular websites use GOOGLE ANALYTICS as their website analytics service.
BENEFITS AND IMPORTANCE OF GOOGLE ANALYTICS
- It automatic collect data, configure, process, as well as do reporting as well
- You can create a customisation report as well
- Google analytics can easily be integrated with other tools and platform
- This tool has the ability to measure internal site research
- It will help you to understand why users are bouncing off your website
- To know the gender, age, interest, device. as well as the location of your audience
- helps you to understand which social site to target
- and the list goes on and on and on…
What is website auditing?
It is the full analysis of all the factors that affect the visibility in search engines.
This method gives complete insight on any website of overall traffic and individual pages
Website auditing is solely completed for “MARKETING” purposes
The tools in website auditing are SEO site checkup,
the ultimate goal of website auditing is to detect the weak points in Campaigns that affect website performance.
IMPORTANCE OF WEBSITE AUDITING
- Website Auditing service can improve your ROI, Security, Visibility
- It will help you create the website in a better way. as well as, make Strategies on Online Market
- This will help the users to find the content gap
- It will help to improve the organic search visibility
- website audit maximize the conversion rates of leads
- it will help you to drop stronger contents.
What is Blogging in digital marketing?
Blog Marketing is any process that publicises or advertise a website, business, brand as well as servises via medium of blogs.
Business blogging is a marketing technique that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
IMPORTANCE OF BLOGGING.
- Blogging drives organic traffic to your website
- It increases your SEO as well as SERP rate
- Position your brand as an industry leader
- It develops better customer relationships
- create opportunities for sharing
What is Google Adsense?
Google Adsense is a platform created by google for display network in which user can register his website or application and display the advertisers advertisment in it by adding adsense adsense script.
User can earn if an advertiser’s advertisement is clicked via users website/app on per click basis from the google AdSense platform monthly.
Google Adsense is a place where a company pay to have their website ranked at the top of the search results
IMPORTANCE OF GOOGLE ADSENSE
- It does not require any particular product for selling. However, you only need a website or a blog to make money from google ads
- Google Adsense also offers the search options which make the user stick to the page or website
- you can manage your ads on various sites
- Google Adsense allows for a great degree of customization of ads
- It is absolutely free of cost. as well as it does not require a time investment.
SOCIAL MEDIA MARKETING.
What is Social Media Marketing?
It is the process of gaining website traffic or attention through social media sites
This is the process of creating content that you have made the context for social media platform in order to attract users views and sharing
Social media world changes faster than any other thing in the world
It includes different social media sites
- Reddit etc…
Any marketing Service which involves social media in it is known as social media marketing
IMPORTANCE OF SOCIAL MEDIA MARKETING.
- It helps to improve brand awareness
- This platform is cost-effective. Above all, it has more conversion rates than other platforms
- social media platforms helps with engagement with your customers
- it helps to improve brand loyalty. In Addition, healthier customer satisfaction.
- this platform helps us to increase traffic. In Addition, enhance SEO rankings. etc…
This is enough for today. However, I will make separate blogs on the above topics and elaborate properly.
These were the parts of digital marketing that I have explained above digital marketing can be very helpful for small business owners as well as for large scale owners as well
so at DARSHAN SONAR DIGITAL we teach you Corporate Digital Marketing course In Pune while working on live projects we cover each and every topic of digital marketing here
Corporate Digital Marketing Course is our main goal to teach in Pune
For digital marketing course, visit us https://darshansonardigital.com/