What are the best tools for Content Marketing in 2020 |DSD

What is content marketing?

Content marketing is a marketing way of generating and sharing valuable, important, and regular content to draw and get a clearly specified audience with the goal of driving successful customer action. So if you are doing content marketing there will be a requirement for fantastic content marketing tools. That’s why in this blog we will is What are the tools for Content Marketing? so let’s go through it…..

SEMrush 

SEMrush is an excellent tool to support you evaluate competitors’ traffic on Google and the keywords for which they are standing.

Insert your competitor’s web address in the SEMrush SEO toolkit and see a record of the keywords for which it ranks on Google. With an available registered account, SEMrush shows the top 10 organic keywords driving traffic to your opponent’s site. This smart process of doing keyword research can classify some target keywords. With SEMrush you can additionally view your opponents’ backlinks and top including domains, check the measured organic traffic they are receiving and make a comprehensive competitive analysis.

SEMrush

WordPress

If you are excited about writing great blog content with comfort, then WordPress is the tool for you. WordPress allows marketers the tools required to construct a website or blog as well as an effortless to use publishing platform for content conception, uploading content, guest tracking, and a number of plugins to assist optimize your marketing method. The free variant comes with a WordPress.com address (you.wordpress.com) and three gigabytes of storage.

WordPress

Hubspot 

Hubspot is a popular tool and a fabulous blog to follow if you are seeming to learn about everything to do with content marketing. Typically, they are focused on inbound marketing, so they are fabulous for small businesses, inappropriate, to assist them to build a reliable content marketing strategy. This is a comprehensive tool to assist with everything from content curation to optimization, as well as social scheduling and email automation regularities.

Hubspot

Yoast Plug-in

Yoast is one of the best for writing SEO-focused content. It’s a kind of all-in-one WordPress plugin for SEO that helps to do pretty everything, including optimizing content for a keyword, previewing and writing meta-descriptions, and URL slugs, separating endlessly technical SEO tasks and advising appropriate internal links. They have over 9,000,000 downloads, 4.9 out of 5 stars in the WordPress marketplace, and merely anecdotally, everyone I understand who uses WordPress uses Yoast. It’s really a great plugin.

Yoast Plug-in

Grammarly 

Grammarly has changed the game for everyone. Everyone is not naturally what you would call detail-oriented, so if it were not for skilled editors, you’d be cutting me apart right now for the abundance of grammar mistakes littering my articles. Grammarly, however, decreases error rate by probably 50-80%. I still have some mistakes slip through, but to a large extent, Grammarly saves me from embarrassment (not just when writing articles, by the way – it also works for social media and forum comments).

Grammarly

Answer the Public

Finally, the content you generate requires to be of benefit to people and meet their demands. While inventive flair is encouraged, there demands to be an agreement that what you are planning is answering the ‘hows’ and ‘whys’ of internet users. People Also Ask and Answer the public are two powerful keyword tools, but they also encourage you to explore untapped or potential topic areas that your audience requires answers to.

Answer the Public

Google Analytics

For tracking traffic Getting insight into which content your users are interesting with the most, as well as what works and what doesn’t, can improve your content marketing strategy significantly. Get out your most famous web pages Find out your most familiar/most shared blog posts Spot the kind of content users are watching for on your website. See the clickable page details your visitors to communicate with the most. Leverage UTM parameters to attach new information to links that point to your website, therefore accumulating more in-depth data about the clicks directing visitors to your website. Define the location of visitors who make up the significant part of your web traffic Identify the online campaigns that bring the greatest traffic and conversions.

Google Analytics

BuzzSumo

BuzzSumo is excellent for smoothing the playing field, exposing the topics you should write about, and assisting you to find influencers in your enterprise to market your content for you. Get content insights by identifying what content was most shared beyond all social networks and run analysis records. Discover influencers who are Business leaders in any field, check out the content they have been sharing, and plan influencer outreach from there.

You can perceive content alerts to be the leading company to understand the content that introduces your keyword. You can also get alerts when an opponent posts new content, so you will nevermore miss anything. With competitor analysis, you can follow how your competitor’s content is working and compare their results to your own achievement. When you explore any keyword, you’ll be given a list of the top-performing content. That executes this tool excellent for editorial planning and scheduling. Use it before you even begin planning a blog post. Then apply this next tool to organize your conclusions.

BuzzSumo

 Google Ads

If you are paying for content promotion, Google Ads is one of the most familiar tools to use. After all, what greater way is there to get your content arranged in Google search results? Google Ads also provides you the chance to have content developed on sites, within apps, and even in Gmail.

google-ads

MozBar

Use the MozBar Google Chrome extension to receive instant information on domain authority, page authority, and more. That will encourage you to keep tabs on SEO metrics right from the SERPs. Also with a pro account, you can evaluate keyword challenges to understand which keywords are most accessible or most difficult to rank for.

MozBar

Canva

You apparently already know that visual content is rising fast. That’s good news. But the bad news is that creating visual content is very hard. You either require to work with a trained graphic designer. Or learn how to use superior image editing tools. Or do you? Well, Canva executes the process of generating visual content much more friendly. In fact, you can begin creating anything from Instagram posts to presentations in a matter of seconds. Moreover, Canva’s natural drag and drop interface gives it surprisingly straightforward to prepare the look and feel that you want.

Canva

 MailChimp

Searching for Mailchimp reviews? One of the most beneficial types of content marketing is email marketing. Here MailChimp is an ideal choice. It can assist you to engage with your users, find a unique audience, and increase your brand awareness.

As one of the largest email marketing services on the planet, Mailchimp will assist you a lot in building a successful email campaign that shares updates, sell products, or show your audience something meaningful or useful. MailChimp has many characteristics, but the capacity to create an email list with subscribers who are interested in your content should be the most efficient for you. Also, you can track open rates and click-through rates in this service.

MailChimp

Trello

Trello is one of the best tool for content marketing. The free software is a common go-to for tracking the editorial flow of blog content, but there are also attractive templates for planning marketing programs and events and for tracking incoming work requests and product launches. All parties that many content marketers routinely have a hand in.

Trello

Loom 

The loom is a tool to generate shareable videos. Take capture your screen, record your front-facing camera, and tell it all at once. Then immediately share with a simple link. Price: Basic is free. Pro is $10 per month. It’s a simple tool, but one with compelling use cases, even behind content marketing. What it does is enable you to produce, edit, and share screen share videos. For content marketing.

Loom

Conclusion

These tools are just the tip for you. There are lots of other solutions that content marketers can search to help take their visual content creation purposes from a time-consuming requirement to a fun and engaging process. If I needed one of your favorite helpers, let us know in the comments.

I hope you have satisfied by reading this blog “What are the tools for Content Marketing?”. You can comment in the below comment section if you need any assistance regarding the above post (What are the tools for Content Marketing?). We look forward to helping you.

Ready to start your campaign. Or else want to perform strategy practically with me you can just fill-up the form below so that I can get in touch with you. Darshan Sonar Digital is the 1st Corporate Digital marketing course in Pune.

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seo May 7, 2020 1 Comment

Tips For Getting Engagement from Instagram Stories

Instagram describes Stories as something that lets you “share all the moments of your day, not just the ones you want to keep on your profile”. The feature enables you to share multiple photos and videos, and they appear together in a “slideshow format”, which basically means a reel, like Snapchat. In this blog, I am sharing with you Tips For Getting Engagement from Instagram Stories I hope you will enjoy it…..

Design Beautiful Instagram Stories

Creating Instagram Stories that not only look great but reflects your Instagram aesthetic really pays off when it comes to growing your audience. Firstly, having your Instagram Stories, feed posts, and website branding aligned means you can boost brand awareness as your viewers start to recognize your unique style.

Once you have that aesthetic nailed across the board, it can help you stand out from the crowd and gives your followers a sense of familiarity. Your followers will know what to expect when they tune in to your stories and will want to keep watching every time you post something new to Instagram Stories. Making sure that you’ve cohesive look and feel across all of your Instagram posts does take time and effort, but it can really help build a loyal audience.

Be Creative

Instagram is constantly adding new features like font types and shadows, pinning text, background music, GIFs, and more. Have fun and explore the new features. Keep your app consistently updated so you can be among the first to find out about these new features and try them out.

Narrate a Story

First and foremost, the easiest way to improve your Instagram Stories engagement is to actually tell a story, one with a beginning, a middle, and an end. I know it’s easy to just throw a photo up (I’m guilty of this myself), but giving your audience a little context will make the experience all the better for them.

Use Stickers

Tips For Getting Engagement from Instagram Stories

500 million Instagram accounts use Instagram Stories every day, and we’re expecting to see that number rise in 2020! Because of this, Instagram has been innovating by finding new ways for brands to engage with their followers, in the form of different engagement stickers for stories. Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.

Here are a few ways you can get started with stickers to increase Instagram engagement:

  • The Question Sticker
  • The Quiz Sticker
  • The Countdown Sticker

Poll Stickers

Nowadays, people are loving to react on poll stickers compared to other stickers because the question will be like your audience’s preferences, and that benefits you to make a choice in your business or it may be helpful like general feedback.

One of the coolest things regarding poll stickers is you have access to view the list of people who’ve given answers to your poll. Also, you can directly DM them up to 24 hrs to take the conversation furthermore.

Use the swipe up feature.

The Swipe Up feature is only available for Instagram accounts that have 10,000 or more followers, so if you’re not quite there yet, it’s a good growth goal to aim for.

When you have this feature, you can include it at the end of your Stories to encourage people to swipe up “to learn more.” It directs people to your website so they can learn more about the products or services used in the story.

Add captions

A simple and clever thing to do to increase your Instagram Stories engagement is to add captions to your video stories. Let’s be honest here – most people don’t have their sound on when their browsing through their phones. Instead of just being a talking head in a video, take a little time to write out what you’re saying.

Use Hashtags

Adding hashtags to your Instagram Stories is a super-easy way to increase your reach and engagement. It allows new audiences to discover your content and start following you. If a hashtag is popular enough, users can actually search for it and view live stories on a curated hashtag page where they may come across your account. This is why it’s so important to use words and phrases you think might be top of mind for your target customers.

Post consistently

According to studies, the sweet spot is a consistent 1-2 posts a day. This way your feed stays fresh and relevant, and you have more opportunities to attract eyeballs to your content. Knowing when the best time to post on Instagram is is also critical especially when dealing with Instagram’s algorithmic timeline.

Recommended post times can vary wildly depending on which expert you listen to. With some advocating 8 AM – 9 AM or 2 PM – 5 PM for your first post to even 5 AM for your second, this inconsistency can create genuine confusion for content planners.

Just look at FashionNova and National Geographic. FashionNova, a global online fashion retailer, posts on average 30 times per day—that’s about one post every 30 minutes! This might sound like overkill, but the brand’s 17.3M followers don’t seem to think so. With this many followers, the engagement rate is 0.07%. 

Write caption

Make people spend as much time on your posts as possible.

Since the early age of Instagram, time has changed. People have changed. The trends have changed. The long, compelling caption can get your posts much higher engagement. Think of it as a new blog posts.

Why bother? Because Instagram recognizes how long people spend on the caption, if they’re reading it or not. It’s a part of Instagram’s algorithm. Do your best to brainstorm as compelling a caption as possible.

Go live

Another reason is that people tend to ‘save’ posts with a long caption. They may not have time to read it immediately, so they save it for later reading.

Go live

Live videos are a fantastic way to directly engage your audience. Instagram Live allows users to ask questions, comment on your live video, and provide real-time engagement. Most users will even be notified with a push notification when you start broadcasting live. This is great for boosting engagement. And when you’re finished with the live video, it will appear directly on your Instagram Story. This allows those who might have missed it live to check the video out later. As with any Instagram Story, it will be available for 24 hours before being archived.

Use IGTV

Tips For Getting Engagement from Instagram Stories

Launched in June 2018, Instagram TV (IGTV) is Instagram’s standalone video app that allows creators to create long-form video channels a la YouTube. Creators can connect their IGTV profiles to their normal Instagram profiles and give their audience a one minute preview of their channel on their Instagram Story feed. This is a great way to share longer-form video content for your audience. As of 2019, unverified users can post videos up to 10 minutes long, while verified users can enjoy videos up to one hour long. These are the tips for getting engagement from Instagram stories.

Mention others

If you are talking about another person or brand or they are in your Instagram Story, mention them! Even better if it’s in an Instagram Story where they can share your post in their own Story. This not only helps increase your engagement but expands your reach because it allows people who follow the person or brand you’ve tagged to see your content as well.

Ask a question

Allow your followers to share their opinions by using Instagram “Question” sticker also know as “Ask me a Question”, it’s a good opportunity for you to understand what your followers want. You can simply ask them what content they would like to see more from you and their responses will help you with your next post. Below is an example where we asked people to share some tips for our new students.

Conclusion

I hope you have satisfied by reading this blog “Tips For Getting Engagement from Instagram Stories”. You can comment in the below comment section if you need any assistance regarding the above post (Tips For Getting Engagement from Instagram Stories). We look forward to helping you.

Ready to start your campaign. Or else want to perform strategy practically with me you can just fill-up the form below so that I can get in touch with you. Darshan Sonar Digital is the 1st Corporate Digital marketing course in Pune.

Read More
seo May 2, 2020 0 Comments