Category: social media marketing

TikTok Ads Case Study | Darshan Sonar Digital

Tiktok doesn’t need any kind of introduction in the present world. It enrolls his name in the biggest platform of social media. It is created by a Chinese company called ByteDance. In 2017 ByteDance created musically. ly later it gets merged into Tiktok in 2018. It is an iOS and Android social media video application. Tiktok allows you to create, record, edit and share the video of 15 to 60 seconds. Also, it provides feature visual and sound effects. So in this blog we will study about TikTok Ads Case Study keep engaging with us to gain valuable information.

Tiktok has more than 500 million monthly users. It was downloaded nearly 240 million times in India in February 2019. And more than 30 million users had been installed this app in January 2019. It was the most downloaded application in America in October 2018, It was the first Chinese application to which reach this highness. It is accessible in over 150 markets and in 75 languages. In February 2019, TikTok, with Douyin, reach one billion downloads globally. W e have the best opportunity for you to learn more about digital marketing so you can visit us at Darshan Sonar Digital 1st Corporate Digital marketing course in Pune.

India clocks over 5.5 billion hours on TikTok in ’19:

Indias reached 5.5 billion hours on TikTok. this is increasing more than 6 times from the 900 million hours spent in India. According to the data android user imposed by mobile and data analytics from the app, Annie TikTok outspread the growth of competitive Facebook in the key battleground market for global user domination.


While TikTok’s user base is ruled by GEN-Z in the united states, numerous people have chosen it around the world. Some times it felt like the U.S has a large base of Tiktok users but this app has more audiences in china where the app called Douyin. Here’s a breakdown of TikTok’s influential demographic stats.

  • Approximately 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24.
  • 56% percent of TikTok users are male.
  • Near about 500 million of TikTok’s monthly active users are Chinese. 
  • More than 26.5 million monthly active users in the U.S. 
  • 60% of TikTok’s U.S. audience is come through between the ages of 16 and 24.
  • It is used by more than 200 million millennials in India every month.
  • Tiktok is available in 155 countries nowadays.
  • It is available in 150 markets, with 75 languages.
  • TikTok users spend an average of 52 minutes per day on this app.

Tiktok user statics:

As I mentioned above that TikTok is available in more than 150 markets around the world, with 75 languages. And the latest available statistics show that there are over 500M TikTok monthly active users around the world. This was figured out in June 2018, But I thought that figure is higher more than this point. It is also true that this app gets installed by 800 million times by October 2018.

According to data presented by the marketing intelligence firm Sensor Tower, TikTok was downloaded by 104 million times on the ios App Store in the first half of 2018. This makes it the most downloaded app on the platform over that period. TikTok Ads Case Study

User Behavior:

TikTok is a very fast app. After a second of your login, you can see a video in front of your news feed. If you enjoy the video you can watch, Like, Comment, And the person which make this video. If you don’t like the video you can keep swipe it in an upward direction to watch another video.

TikTok can easily induce you to spend more time than expected watching an endless stream of often comedic videos. Usually, these videos belong to 15 to 60 seconds, This makes it ideal for users who need quick entertainment when they fell bored.


TikTok is similar to Instagram and Twitter with heavy hashtag. From my experience, I don’t see the hashtags being all that powerful. The algorithm is sure to be analyzing content for more than just plain text hashtags. Plus, the number of hashtags is limited because the caption text that accompanies each video is only about 100 characters.

Why TikTok can become the best choice for business:

TikTok was earned 3.4 crores in its first year of launch. This became a sign of where this new form of the app will be commanded in the coming years, It was not just as a digital recreation for people but for brands who have now started profiting from it.

Let me know you that Tiger Shroff and Disha Patani did Pepsi India’s crowd-sourced videos for #SwagStepChallenge that has over 23 billion views on the TikTok, while Lay’s India’s #Wavez4India has just crossed 9 billion views. Looking at these numbers, can you ignore the storm of an app that TikTok has become? Absolutely not.

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You have to examine your market. Do you, or will you, want to approach a younger audience now or in the near term? Then it’s worth examining and experimenting with now so you at least have an idea of what it’s all about. With the reputation of vertically-oriented, short video platforms (TikTok, Instagram Stories, and Snapchat), learning about creating in this format could help you to prepare for making good advertising strategies in the future.

Organic Business Building on TikTok:

For small businesses, building a fan base organically is apparently the best plan. And now TikTok is more of a content network, as exposed to a friend and connection network, the TikTok can assist you in recruiting new base. That’s more efficient than doing the hard work of searching out connections on social media. Even though the videos are short and you have assistance, building a TikTok audience will take time but it could prove a great source of benefits for you.

If you are setting up your profile as a business account, Then you can get some very healthy analytic data about your content. Building followers and creating a business account are both free. On the other side, you are allowed to carry active links to your Instagram and YouTube channels that show up as buttons on your profile. So if you are a presence on those networks, TikTok could work as a feeder for them.


I hope you understand by reading the above post about what is the TikTok Ads Case Study.

You can leave a comment below in the comment section if you need any assistance regarding the above post-TikTok Ads Case Study. We look forward to helping you. If you want to learn more about the social media market. And want to perform practically with me you can just fill-up the form below so that I can get in touch with you from  Darshan Sonar Digital 1st Corporate Digital marketing course in Pune.

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seo December 9, 2019 3 Comments

Pinterest Marketing Strategies | Darshan Sonar Digital


Pinterest is one of the huge platforms of social media. In which users can share, and store visual content like entertaining and inspiring many more. Users can pin their posts with a common theme to keep it well designed. For example, Pinterest is a very famous tool for recipes. People can browse by pictures of delightful-looking food, click on a picture that looks good and be taken straight to the recipe guidance when they click on it. They can also keep it to their own recipe board so they can obtain it later. Below we are going to teach you about “Pinterest Marketing Strategies” I hope it will be helpful for you. you can also visit us at Darshan Sonar Digital 1st Corporate Digital marketing course in Pune.

Why Pinterest Is Beneficial For Business?

Every person has a purpose to use and learn new things. Likewise, every person has a different reason to use social media networks like Facebook, TikTok, Instagram and many more. But Pinterest is a network where people look for inspiration, including particularly seeking out ideas about new products to purchase. That means they are inspired to see posts from brands in their news feeds. Only Facebook exceeds Pinterest in terms of influencing the U.S. (Pinterest Marketing Strategies)


Sign Up For Business Account:

Pinterest is the best way to target your audience. It is an extremely free social media platform that provides you to access Pinterest analytics and many marketing features.

  1. First, go to the Pinterest page. And click Join as a business.
  2. Then Enter your Email address, password, business name, and website, and choose For which section do you want to use this account. Public figure, media, professional, brand, retailer, online marketplace, local business, and many more.
  3. After reading terms and conditions carefully click on Create account.
  4. You’ve now got the empty bones of a Pinterest account, but you need to fill it in your profile details to make your brand appealing and reliable
  5. .Log in to your new Pinterest account, click on the profile icon on the top right of your page and tap on Settings.
  6. Scroll down to upload a profile photo, Then complete the “About you” section, and add the location of your business.
  7. After that add your URL and Website. Then, click to Save your updated profile.

Once you created your account your home page will look like this as we have shown you below. Your followers won’t be able to see. Just you will be able to see this after you log in. Your followers will see your profile, which you can obtain by clicking on the red thumbtack in the top right-hand corner.

Creating Boards:

Creating your own board will be one of the first things you’ll do on Pinterest. if you’re using Pinterest to organize the things you find online or share your valuable ideas and content with other people, Pinterest helps and makes it easy to start binding.

To create your first board, just go to your profile page, Then click to Create the Board. You can have boards as much as you want and they can be designed into themes, ideas, plans, or types of motivation to make it easy for your fans to find the content they’re looking for.

Use Pins:

Pins are the kind of concepts that people find and save on Pinterest from all around the web. People can explore for them, save the things they like and click on a Pinto learn more. As a business, you can create Pins to present your products and ideas, and you can link them also to your website. To use pin use the following steps.

  1. Install the relevant Pinterest browser button for your selected browser.
  2. To Pin, something from the Web, tap the Pinterest icon on your browser toolbar.
  3. Pick your favorite picture from the available options and click Save.
  4. Add your description.
  5. Then select the board to save your pin.

Build Your Following:

First, we learned how to create a Pinterest account, Then we saw about boards, After that, I explain you about the category and pins, But now studied about the type of content you’re going to share, you can start building your base of followers.

It is very essential to work in this order so anybody who comes to your profile while you’re fighting to increase your followers and become more authorized on the platform will be able to gain a greater understanding of the type of content you’ll be posting including what your brand stands for.

Audience targeting:

Audience targeting helps you to reach a particular group of people by consolidating information about your customers.

You can create four kinds of audiences:

  • Customers list
  • people that went to your site.
  • And people that engaged with your Pins on Pinterest
  • people similar to a present audience list.

Create an audience:

  1. Select Ads and click on “Audiences”
  2. Tap Create Audience
  3. Tap your audience type and click Next
  4. Follow the prompts and tap to Create

When you will creating your customer list, Pinterest will search for people in your audience list that have current accounts on Pinterest. Every audience needs to have 100 people before you can start using it. For example, if you upload a list of 100 people but our system identifies that only 60 of them use Pinterest, then you will need to add more customers. Pinterest will never share audiences you’ve built or use them to target anyone.

Use Keywords:

By applying keywords during your profile, posts, Pins, and boards, you’ll be more likely to organically arrive in users’ feeds and searches. Keywords on Pinterest are related to particular niches being searched by users.

we have given below some locations in which you can insert keywords on Pinterest to increase your chances of organically ranking through search:

  1. Bio or profile
  2. Pin specifications
  3. Board headings
  4. Descriptions Board
  5. Image Alt Text

Add Hashtags:

Hashtags are held on this platform, But on Pinterest. Hashtags in account descriptions, board headings, board descriptions or profile titles aren’t clickable. Pin’s description is the only way where you can click and search trending hashtags.

Examine the Pinterest Search Bar for trending Hashtags. Pinterest can provide you the most valuable and helpful hashtag suggestions in its search bar. Start with a general, broad term that’s related to the item you’re pinning, and just type # followed by that word into the search bar.


By reading the above post I hope you understand Pinterest Marketing Strategies. You can leave a comment below in the comment section if you need any assistance regarding Pinterest Marketing Strategies. We look forward to helping you.

I hope you will be excited to learn more about other social networks. So keep connected with us and read our blogs on for more knowledge concerning social media And if you want to perform practically with me about all social media networks you can just fill-up the form below so that I can get in touch with you from  Darshan Sonar Digital 1st Corporate Digital marketing course in Pune.

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admin December 9, 2019 0 Comments