Tips To Prepare For a Digital Marketing Job Interview
Start with an outstanding CV
Your CV is more than just a ticket to an interview. It also encloses the topics of conversation for your job interview by highlighting your skills, listing your credentials, and sharing your achievements with your prospective employer.
We’ve previously shared our five-step formula for creating a digital marketing CV that sets you apart from the competition. Our first step (and perhaps the most important) is to tailor each of your CVs to a specific position.
A targeted, tailored CV lets you highlight your qualifications, skills and achievements that are the most relevant for the job you’re applying for. As such, you send a specific message to the interviewer about your biggest strengths and relevant skills.
This doesn’t just get you the interview – it also helps the interviewer decide what to talk to you about during the interview. In many cases, the skills and experiences that you mention in your CV play a major role in determining the questions you’ll face.
Before you apply for any digital marketing job, check that your CV is perfectly tailored to the position. Not only will you stand out before the interview, but you’ll also set the stage for a more specific job interview that emphasizes why you’re the best choice for the job. you can also read https://digitalmarketinginstitute.com/blog/7-effective-interview-tips-for-any-digital-marketing-job
Every agency has their own company culture. For instance, at Titan Web Marketing Solutions we have a fun environment with a casual dress code. If you’d like to wear jeans on a Monday, go for it. However, other agencies require strict dress codes.
When you interview for a position at a digital marketing agency, dress nicely regardless of their company culture. You don’t need to dress to the nines, but don’t look like you just rolled out of bed either.
Also, consider the position you are interviewing for. Those interviewing for a Business Development or Sales job better look spiffy!
Practice Good manners and Body Language
You might meet with lots of people on the way from the entrance of the building to the interview room. Treat everyone with a smile and respect. This elevates your positivity and confidence. Your interviewers might be around watching you walking in. If they witness you ill-mannered at any point, you stand high chances of being rejected.
Show that you’re a great researcher
Any organization hiring you will want to know are you fit for their culture. After all, you are going to be part of their culture. Understanding the company, a culture that you are applying for will take you a long way. This JD is for ABC company.
Do your research. Look at their websites, social channels, blogs.
Here are a few ideas:
- Look at their website page load time, Usability/design improvements. Take a note
- You can take a step forward and if you are going to handle their content and social media how would you go about? Prepare a detailed digital/social/content plan. During the interview, you can give the plan
- When you click on the newsletter, you can see the last newsletter published in Jan 2016. Before that, they were publishing newsletters on a regular basis. You can ask them why they stopped?
- You should know the importance of email marketing/lead generation through valuable content.
- In the about us section, you get a sense of the people, the team. Learn more about the team.
- If you know the interviewer, do some research on their LinkedIn profile
Explain your digital marketing understanding and skills
Digital marketing is massive, it’s such a huge discipline that no one person can be an expert in all the specialisms in digital marketing. It’s important that you first demonstrate that you understand what digital marketing consists of, you want to talk about the different tactics that are used on a day to day basis. Think websites, CRO, UX, email marketing, content marketing, videos, infographics, blogs, SEO, PPC, display ads, social media posts, webinars blah blah blah. It’s all good. The key thing is you know that it’s about creativity and repeatability, KPIs and ROIs.
Also, whilst you need to be able to demonstrate that you’ve got knowledge of the tactics and strategies at hand, be careful not to rely on buzzwords or jargon. If it’s more appropriate, talk about Google Adwords rather than PPC and talk about Search Engine marketing rather than SEO.
Once you’ve got across what you know about digital, next you need to make it clear what you do, what your skills are. Like, I can’t design for toffee – not even with Canva! I can bash out written copy hour after hour, but I know it’s not the best. I can lay down a mean strategy, think bigger than many people, and can bring various people together to make my plan happen. On top of that, I’ve been obsessed with SEO for the best part of my career and I naturally gravitate towards an organic/inbound marketing approach. That’s what I do.
Build Your Online Presence
I remember being astounded at the number of candidates who hadn’t put much effort into their own digital brand. Whenever an interview with a candidate was booked, I would immediately look them up online, usually starting with LinkedIn and then moving on to Google.
It was a little alarming to see LinkedIn profiles without a profile picture, or public tweets that contained profanity, or blogs that hadn’t been updated in years. I couldn’t really understand why the profiles were so neglected when these candidates were applying for digital marketing roles.
If you can’t market yourself online, how can you expect your interviewer to believe you could market the company?
Spend some time on your social profiles, especially LinkedIn. An up-to-date LinkedIn profile can go a long way in making a great first digital impression
Positive Attitude can help you most
Positive Attitude matters a lot. This is the most important Digital Marketing Interview tip which most people don’t do. Always remember one thing that your first job is not your skills test or knowledge test, it is your positive personality that you showcase during the interview.
Most of the hiring managers judge you based on your attitude and see what your mindset is, are you really in the learning mode, etc. So, it is imperative to have a positive attitude because “the first impression is the last impression.” With this, you should also focus on your dressing. Go with the formals, because that gives a professional look. Overall make sure that your attitude, you get up, the way you carry yourself, punctuality, last and the most important is your CV, keep it readable to the point. All these basic Digital Marketing Interview Tips are very much important, keep them in mind and rock your interview.
Be Specific When Sharing Your Stories
Digital marketing companies often rely on past experiences to see how you’d fit their mold moving forward. As a college graduate, you’re likely going to rely on class projects, internships, or your own projects like personal blogs and websites to shape your capabilities.
Take some time to choose a few specific projects that highlight your best skills and make you look good. With four years or more of college classes and assignments, it can be easy to flounder when looking for a specific story that will fit with the interviewer’s questions. Thinking about this ahead of time can save you from freezing on the spot. These are the tips to prepare for a digital marketing job interview.
Demonstrate hands-on experience
Demonstrate your hands-on experience at the peak level. Your experience will decide your level of fit with the job position. Try to relate your past experience with the present scenario if given for solving a problem. Use of statistics while mentioning past achievements is truly appreciated. You will be representing a brand when it comes to DM. That is why you must validate each point while mentioning relevant experience. That will show your reliability.
Recent studies show that people with industry experience are 2.38 times more likely to get a job than their peers with similar qualifications and no experience. So if you’re new to the industry, a practical skills course could give you a competitive edge.
Prepare answer of essential some questions
Always prepare effective, crisp, and thoughtful answers that are genuine and convincing for the essential questions’ – this is the best of all the Digital Marketing Interview Tips. It is possible that you might be asked a question that you didn’t expect. Take your time before blurting out blundering answers. Slow answering might not hurt your interview as much as a wrong answer. Be informed of the latest trends and upcoming trends in the Digital Marketing Field. You have to stay updated at all times in order to excel with others and reach the top position.
I hope you have satisfied by reading this blog “Tips To Prepare For a Digital Marketing Job Interview”. You can comment in the below comment section if you need any assistance regarding the above post (Tips To Prepare For a Digital Marketing Job Interview). We look forward to helping you.
Ready to start your campaign. Or else want to perform strategy practically with me you can just fill-up the form below so that I can get in touch with you. Darshan Sonar Digital is the 1st Corporate Digital marketing course in Pune.